# Before the Butcher

- **Website:** <https://beforethebutcher.com>
- **Primary alias:** `beforethebutcher.com`

## Description

Before the Butcher is a plant-based food brand focused on creating flavorful, sustainable, and accessible alternatives to meat. Its vision is rooted in the belief that food can be nourishing, healthy, and delicious without negatively affecting the environment. The company offers a range of plant-based proteins for retail customers, restaurants, and private-label partners. Featured products include plant-based burgers, pepperoni, and chorizo, alongside a broader selection of meatless proteins designed to provide appealing taste and texture. Before the Butcher also works with businesses to develop tailored plant-based products, offering custom flavors, exclusive designs, and private-label opportunities to suit their needs and brand vision. Its website shares recipes and meal ideas featuring its products, including dishes such as fajitas, soup, and pizza, helping customers explore different ways to cook with plant-based proteins. Based in San Diego, the company also provides product updates, recipes, and brand news through its website and social media channels. Through its retail, foodservice, and collaborative offerings, Before the Butcher aims to support the growing plant-based market.

## Industries

- 🍔 Food and Drink
- 🍔 Vegetarian and Vegan _(under Food and Drink)_

## Links

- [linkedin](https://linkedin.com/company/beforethebutcher)
- [facebook](https://facebook.com/BeforetheButcher)
- [instagram](https://instagram.com/beforethebutcher)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id12Gw-nZa/w/2560/h/965/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791585282451)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id12Gw-nZa/w/960/h/960/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791585282814)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Green Haze | #00924a | accent |
| Pickled Bean | #5f3d1d | dark |
| White | #ffffff | light |

## Fonts

- Montserrat Alternates — asset _(google)_
- Montserrat — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id12Gw-nZa/w/792/h/612/idFLZo2niU.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791585282583)

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_Source: <https://brandfetch.com/beforethebutcher.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._