Begin is the leading early learning brand for kids aged 2-10, offering a wide range of award-winning hands-on and digital learning products. We believe in the power of play to unlock a child's full potential and provide them with the best start in life. Our mission is to ensure that every child can achieve their fullest potential through early learning.

At Begin, we offer a variety of products designed to engage and develop young minds. Our lineup includes activity kits from Little Passports, learning apps from HOMER, codeSpark, and Learn with Sesame Street, as well as one-on-one instruction from KidPass Tutors. We pride ourselves on our research-backed approach, focusing on the 5 C's: Core Skills, Creativity, Critical Thinking, Curiosity, and Character.

These essential skill areas are crucial for success in both school and life. With the ever-changing landscape of the world, our goal is to help children thrive and be well-prepared for the future. We aim to shape a generation of empathetic humans who can solve complex problems and challenge the status quo.

We believe that every child deserves the best start in life, which is why we have made the Begin Approach accessible to all. Through our free expert advice and resources, we empower families, educators, and caregivers to build the 5 C's in everyday life. Partnering with renowned names in early childhood development, such as LEGO Ventures, Sesame Workshop, and Gymboree Play & Music, we are dedicated to providing the highest quality products and services to support your child's growth.

Join us on this exciting journey and let's uncomplicate learning together. Begin today for a brighter tomorrow!