# Behavioural

- **Website:** <https://behaviouralbydesign.com>
- **Primary alias:** `behaviouralbydesign.com`
- **Employees:** 2+
- **Location:** New Zealand
- **Company kind:** PRIVATELY HELD

## Description

Behavioural by Design is a brand that provides behavioural science tools to equip teams with the knowledge and skills to think like behavioural scientists. With an integrated approach that combines behavioural and design frameworks, along with systems thinking, they drive meaningful change in social impact, financial wellbeing, and sustainability. 

Their range of products and services includes a variety of tools and resources. They offer in-person and online masterclasses, where participants can learn the principles of behavioural science and apply them to policy, communications, and design challenges. They also have a lab for team learning, research on behavioural nudges, and a library of neural connections. Additionally, they have a book called "Money Mindsets Toolkit" and a workbook called "5 STEPS to behavioural innovation" to help individuals and teams apply behavioural science in their work.

Behavioural by Design aims to make behavioural science more accessible and offer coaching sessions to share their tools globally. With their diverse team of experts, including behavioural scientists, design advisors, and data scientists, they provide services locally in New Zealand and online worldwide.

Join Behavioural by Design and become a change-maker in driving behavioural innovation.

## Industries

- 🧪 Science and Education

## Links

- [linkedin](https://linkedin.com/company/behavioural-by-design)
- [youtube](https://youtube.com/channel/UCo4vv5le0zwEmFRj6EYWp5w)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idElue6VeL/w/2389/h/346/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1789517464638)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idElue6VeL/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789517464735)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Goblin | #347f38 | accent |
| Sepia Skin | #9e5d42 | dark |
| Medium Purple | #7462e0 | light |

## Fonts

- Caladea — asset _(google)_
- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idElue6VeL/w/1134/h/226/idvt5f3Z_q.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789517464816)

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_Source: <https://brandfetch.com/behaviouralbydesign.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._