# Lazada

- **Website:** <https://behto.com>
- **Primary alias:** `behto.com`

## Description

Lazada Group, established in 2012, stands as Southeast Asia’s leading eCommerce platform, connecting a diverse market across six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As part of the Alibaba Group since 2016, Lazada provides unparalleled technology, logistics, and payment solutions to enhance the shopping experience. The platform hosts LazMall, a virtual mall launched in 2018, featuring over 32,000 trusted international and local brands while ensuring product authenticity, fast delivery, and a customer-friendly return policy. 

Lazada Marketplace, initiated in 2013, empowers retailers by granting access to millions of potential customers alongside a suite of services that enhance sales efficacy. This includes tailored marketing analytics and secure payment options. Furthermore, Lazada's cross-border initiative allows both international brands and local sellers to reach global consumers, showcasing a variety of products in categories like fashion, electronics, and home essentials. With an aim to serve 300 million customers by 2030, Lazada is at the forefront of redefining Southeast Asia’s retail landscape.

## Industries

- 🛍 E-commerce and Shopping
- 🛍 Marketplace _(under E-commerce and Shopping)_

## Links

- [twitter](https://twitter.com/LazadaID)
- [pinterest](https://pinterest.com/@lazadaid)
- [instagram](https://instagram.com/lazada_id)
- [linkedin](https://linkedin.com/company/lazada)
- [facebook](https://facebook.com/LazadaIndonesia)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idfxRTvR2F/w/400/h/148/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1740238672872)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idfxRTvR2F/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1740238673006)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Jambalaya | #5c2f11 | accent |
| Shiraz | #a90b26 | dark |
| Tacao | #f2a491 | light |

## Fonts

- Roboto — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idfxRTvR2F/w/1500/h/500/idB5Uh1bMl.jpeg?c=1bxid64Mup7aczewSAYMX&t=1740238672787)

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_Source: <https://brandfetch.com/behto.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._