# Bela

- **Website:** <https://bela.de>
- **Primary alias:** `bela.de`

## Description

Bartels-Langness is a major German food retail and wholesale group, ranking among the country’s 15 largest food retailers. Based in Kiel, the company operates primarily in northern Germany and includes the famila and Markant supermarket chains, as well as nah & frisch stores. Its activities extend beyond grocery retail to wholesale, bakery products and supplies, wine growing and trading, specialist retail, pet food, services for large-volume customers, export and logistics.

The group supports independent retailers through wholesale and retail concepts, and serves business partners through its supply network and logistics operations. It also supplies the convenience and fuel-station sector, including through its Bela business. In addition to its retail and distribution work, Bartels-Langness develops sites for mixed-use purposes, such as buildings combining healthcare, commercial space and housing. The company is expanding access to electric-vehicle charging at famila and Markant locations and other sites in northern Germany. It also holds an annual trade fair for Bela customers and offers career and training opportunities.

## Industries

- 🍔 Food and Drink
- 🍔 Groceries _(under Food and Drink)_
- 🐶 Pets and Animals
- 🐶 Pet Food and Supplies _(under Pets and Animals)_

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idJQ2Ylmgf/w/340/h/83/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791196383792)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Deep Sapphire | #0c3a6e | accent |
| Black | #000000 | dark |
| Whiskey | #d3a57a | light |

## Fonts

- Georgia — asset _(custom)_
- Droid Serif — asset _(custom)_

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_Source: <https://brandfetch.com/bela.de>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._