# Benchmarkit

- **Website:** <https://benchmarkit.ai>
- **Primary alias:** `benchmarkit.ai`

## Description

Benchmarkit provides research, benchmarks, media, and events to help B2B SaaS and AI companies make informed decisions using performance metrics. Its benchmarks offer context for executive discussions, operational planning, fundraising, and board presentations, with results segmented by factors such as company size, annual contract value, target customer, product category, and go-to-market approach. The company’s resources include public SaaS benchmarks, private-company performance data, and reports on SaaS and AI metrics, finance executive compensation, B2B marketing, and brand versus demand. Its benchmarking index draws on information from more than 800 companies and over 25,000 data points. Benchmarkit also publishes the AI Big Book of Metrics, covering 81 metrics across 13 business functions, and offers a Benchmark Assessment Program. For marketers, sponsored research and interactive reports are designed to support brand awareness, thought leadership, and pipeline development. Its media includes podcasts such as AI to ROI, The Metrics Brothers, and Metrics That Measure Up, alongside webinars and industry events including SaaS Metrics Palooza.

## Industries

- 📊 Business and Consumer Services
- 📊 Business Services _(under Business and Consumer Services)_
- 📊 Marketing and Advertising _(under Business and Consumer Services)_

## Links

- [twitter](https://twitter.com/Benchmarkitai)
- [youtube](https://youtube.com/channel/UC8JOjjVuyS3Wv581POOT1yw)
- [linkedin](https://linkedin.com/company/benchmarkitai)
- [instagram](https://instagram.com/benchmarkit_ai)
- [facebook](https://facebook.com/benchmarkitai)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idqhZYvcHh/w/291/h/70/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790870624471)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idqhZYvcHh/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790870624563)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Buttercup | #f5a11b | accent |
| Paris M | #220660 | dark |
| Raw Sienna | #d49341 | light |

## Fonts

- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idqhZYvcHh/w/1500/h/500/iduSmmwj9w.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790870624755)

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_Source: <https://brandfetch.com/benchmarkit.ai>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._