# Bend

- **Website:** <https://bendactive.com>
- **Primary alias:** `bendactive.com`

## Description

Bend Active is a brand that embodies flexibility, strength, and resilience in the world of fit-fashion apparel. With a focus on providing high-quality products infused with style, Bend offers a range of core items including leggings, capris, tanks, and more. Started in 2014 by Laura and Adam Heller, Bend has grown from a side gig to a thriving business based in Marysville, Ohio. Their products can be found not only on their website but also in retailers like Lids, Buckeye Corner, and Fanatics, among others. The brand's mantra, Bend, Don’t Break, represents their commitment to adaptability, power, and resilience. Inspired by the bamboo plant, Bend strives to incorporate the same qualities of flexibility, strength, and resilience into their products and daily lives. Affordable yet stylish, their apparel is designed to be comfortable and functional, whether you're working out or running errands. From basics to collegiate wear and even funky turkey leggings for your Thanksgiving turkey trot, Bend offers unique and cute styles year-round. Moreover, Bend believes in giving back to the community through various collections and events. Collaborating with charities like Komen and The Spielman Fund, they use their success as a small business to make a positive impact. By shopping with Bend, customers not only receive great products and customer service but also support meaningful causes. Visit their website at bendactive.com to shop their collection of apparel and accessories. Keep an eye on their social media and mailing list for updates on pop-up shops, new arrivals, sales, giveaways, and much more.

## Industries

- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🛍 E-commerce and Shopping
- 📊 Textiles _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [twitter](https://twitter.com/bendactive)
- [facebook](https://facebook.com/bendactive1)
- [instagram](https://instagram.com/bendactive)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idmSz3GEHq/w/500/h/257/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1780210129515)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idmSz3GEHq/w/160/h/160/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1780210129580)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Downy | #64cdc0 | accent |
| Black | #000000 | dark |
| Raw Sienna | #d19248 | light |

## Fonts

- var(--font-heading-family) — asset _(custom)_
- var(--font-body-family) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idmSz3GEHq/w/1500/h/500/idhsPKeWzb.jpeg?c=1bxid64Mup7aczewSAYMX&t=1780210129741)

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_Source: <https://brandfetch.com/bendactive.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._