Benefit Cosmetics, a beloved brand, has been spreading laughter and joy since its beginnings in 1976 in San Francisco. Not just in the makeup business, Benefit believes in the power of feeling good. Their founders, the Ford twins, turned their dreams into reality when they opened a makeup shop instead of a casserole cafe.

The legacy of laughter continues through the daughters and nieces of the co-founders, Maggie and Annie Ford Danielson, who joined Benefit in 2008 and are now Global Beauty Authorities. With over 3,000 Brow Bars and 85 Boutiques worldwide, Benefit has become a global phenomenon. Their journey began with a tiny makeup shop, but today, Benefit Cosmetics offers a wide range of beauty solutions.

From their iconic Benetint to deluxe samples and makeup bags, Benefit Cosmetics guarantees instant beauty and is dedicated to making you feel your most beautiful