@benihana.com
At Benihana, it's not just a meal, it's an experience.
π’
Find anything inaccurate?
If you spot any mistakes on this brand profile, report to us.
Brand Logos
View allLogo
SVG
Icon
JPEG
About
Description
Benihana is a Japanese-themed restaurant chain based in the United States. Founded in 1964 by Hiroaki Rocky Aoki, the chain is known for its theatrical teppanyaki cooking style, where skilled chefs prepare meals in front of the guests on a hibachi grill. Initially, Benihana started as a small four-table restaurant in New York City.
However, Aoki's innovative approach quickly gained popularity, and the concept expanded rapidly throughout the United States. Today, Benihana's headquarters are located in Aventura, Florida. The company's main products and services revolve around its teppanyaki-style dining experience.
Guests enjoy a wide range of options, including a variety of meat, seafood, and vegetable dishes cooked and served by skilled chefs. Additionally, Benihana offers sushi, sashimi, and other Japanese-inspired menu items. Benihana operates globally with over 70 locations in more than 20 countries, including the United States, Canada, Mexico, Brazil, Australia, and the United Kingdom.
The company has also formed noteworthy partnerships to expand its reach. For instance, in 2012, Benihana announced a joint venture with Japanese restaurant operator Toridoll Holdings to open restaurants in Japan. In terms of market position, Benihana is recognized as a leading Japanese-themed restaurant chain with a strong global presence.
It continues to compete with other Japanese cuisine chains such as Kabuki and Kona Grill, along with local restaurants in each market. Benihana has consistently generated impressive global sales, thanks to its unique dining experience. Over the years, Benihana has witnessed various notable events and achievements.
In 2012, the company celebrated its 50th anniversary, marking half a century of success and growth. Benihana has also expanded its menu offerings by introducing new dishes and cocktails, catering to evolving consumer preferences. As of the latest available information, Benihana continues to flourish and is well-established as a prominent player in the global restaurant industry
Company Type
Privately Held
Company Size
5001-10,000
Year Founded
1964
Brand collections
View allLogos
Colors
Fonts
Images
Our mission is to keep every brand on-brand everywhere π
All services online
Top brand categories