Berenstain Bears is a beloved brand known for its heartwarming and relatable stories about the Bear Family. Founded by Stanley Melvin Berenstain and Janice Marian Grant in 1962, the brand has been creating children's books that have captured the imaginations of readers for over fifty years. The brand's signature characters, including Papa, Mama, Brother, Sister, and later Honey, were carefully crafted to emphasize their archetypical roles in the family, making it easy for young readers to relate to the stories.

The Berenstain Bears series has grown to include more than two hundred books, with total sales exceeding 250 million copies. Through their beautifully illustrated tales, the brand tackles various topics such as family values, friendship, courage, and responsibility. In addition to their books, the Berenstain Bears have expanded their reach through animated adaptations, including TV specials and cartoons.

The brand's popularity has resulted in a wide range of products, including dolls, toys, games, puzzles, software, and clothing, all featuring the lovable Bear Family. At Berenstain Studios, they value engagement with their fans and frequently answer questions through fan mail and social media, ensuring that readers feel connected to the brand and the characters they adore