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Best Western

@bestwestern.com

Best Western Hotels & Resorts, headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of approximately 4,700† hotels in over 100† countries and territories worldwide.

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Best Western is a hotel chain headquartered in Phoenix, Arizona, United States. It was founded in 1946 by M. K.


Guertin and initially consisted of a group of independently owned and operated hotels that partnered together to increase their marketing reach. Today, Best Western has grown into a global brand with over 4,700 hotels in more than 100 countries and territories. The company offers a range of products and services, including hotel accommodations, meeting and event spaces, loyalty programs, and online booking services.


Best Western hotels aim to provide comfortable and affordable lodging options for both leisure and business travelers. In terms of its global operations, Best Western has several noteworthy subsidiaries, joint ventures, and partnerships. This includes Best Western Premier, Best Western Plus, Best Western Signature Collection, and VΔ«b.


The company also has a joint venture with WorldHotels, a global affiliation of independent hotels. Through these partnerships, Best Western is able to offer a diverse range of hotel options to cater to various customer preferences. Best Western holds a strong market position in the hospitality industry, both in the United States and globally.


It is one of the largest and most recognized hotel brands worldwide. The company's global sales have continued to grow over the years, driven by its extensive network of hotels and its focus on customer satisfaction. In terms of major events and achievements, in 2015, Best Western launched its new brand identity and logo, which aimed to modernize and elevate the brand's image.


This rebranding effort was part of the company's strategy to remain relevant in a highly competitive market. Additionally, Best Western has received numerous awards and accolades for its excellence in customer service and overall guest experience. As of the latest information available, Best Western continues to expand its global presence.


The company regularly opens new hotels around the world and strives to provide exceptional service to its customers. Best Western is committed to adapting to the changing needs of travelers and maintaining its position as a leading hotel brand

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