# BETA UK - **Website:** - **Primary alias:** `beta-uk.org` ## Description The British Equestrian Trade Association (BETA) is the official representative body for the equestrian manufacturing, wholesale, and retail trade, recognized and accepted by the Government and leading riding organizations. With over 800 member companies, BETA supports its members in achieving the highest level of repute, knowledge, and profitability in the industry. BETA is committed to promoting its members to the riding public and conducting ongoing market research to inform the equestrian industry. They offer a wide range of products and services, including safety equipment such as body protectors and hats, training and qualification courses, feed safety schemes, market information, and industry awards. Over the past 40 years, BETA has achieved significant milestones, including changes to the Medicines' Act to allow the retail sale of wormers for horses and the development of BETA International as a world-respected trade exhibition. By becoming a BETA member, you gain access to numerous benefits, including training, discounted services, and the support of the only specialist equestrian business organization in Europe. Shop with confidence wherever you see the BETA sign. ## Industries - 🐶 Pets and Animals - 🐶 Horses _(under Pets and Animals)_ ## Logos & icons - logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idcxrtmVm_/w/296/h/295/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1777413140708) ## Colors | Name | Hex | Theme | | --- | --- | --- | | Tory Blue | #164194 | accent | | Mine Shaft | #212121 | dark | | Cadet Blue | #a9b8c3 | light | ## Fonts - serif — asset _(custom)_ - -apple-system — asset _(system)_ --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._