# BETBY

- **Website:** <https://betby.com>
- **Primary alias:** `betby.com`
- **Founded:** 2018
- **Employees:** 51+
- **Company kind:** PRIVATELY HELD

## Description

BETBY is a B2B sports betting technology brand operated by EARLYBIRD LTD, a Malta-registered software development company licensed and regulated by the Malta Gaming Authority. Focused on innovation, the company combines industry knowledge with configurable software to help sportsbook operators build and deliver betting experiences.

Its product portfolio includes a sportsbook platform, esports coverage, virtual sports featuring simulated events and tournaments based on real sports, and Betby.Games, where AI bots compete in sports simulators such as soccer, basketball, and tennis. BETBY also offers AI Labs, with betting solutions designed to support operator profitability and marketing, and SlotBets Games, which expands its offering into gaming and entertainment.

The company highlights customization, visual presentation, and round-the-clock content as key features of its products. It provides a demo for prospective clients and shares industry updates, product news, and sports betting insights through its blog. BETBY serves operators internationally and describes its products as valued by more than one million users worldwide.

## Industries

- 🖥 Programming and Developer Software _(under Computers Electronics and Technology)_
- 🖥 Computers Electronics and Technology

## Links

- [instagram](https://instagram.com/betby_sportsbook)
- [linkedin](https://linkedin.com/company/betby-sportsbook)
- [facebook](https://facebook.com/people)
- [twitter](https://twitter.com/BETBYsportsbook)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idiLws9PH0/w/820/h/466/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790976709953)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idiLws9PH0/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790976710046)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Blue | #4432ff | accent |
| Black Russian | #000025 | dark |
| Froly | #ed647a | light |

## Fonts

- sofia-pro — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idiLws9PH0/w/1500/h/500/ida5hZ0ASd.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790976710209)

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_Source: <https://brandfetch.com/betby.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._