# BethesdaUP

- **Website:** <https://bethesda.org>
- **Primary alias:** `bethesda.org`

## Description

BethesdaUP is a brand that encompasses the Bethesda Urban Partnership (BUP), a downtown management organization focused on promoting and enhancing downtown Bethesda, Maryland. BUP strives to create an environment where businesses and residents can thrive and prosper. They offer a range of products and services to support their mission. BUP's marketing team is responsible for creating year-round community events and producing free guides that showcase Bethesda's restaurants, retailers, home fashion, and arts organizations. They also manage the Bethesda Arts & Entertainment District, which aims to contribute to the artistic, cultural, and economic growth of downtown Bethesda. The district offers special tax incentives for artists, arts enterprises, and developers located within its boundaries. Additionally, BUP's maintenance team ensures that Bethesda's sidewalks, streets, and flowerbeds are meticulously maintained. They also assist in setting up and managing events, providing on-site emergency assistance, and maintaining BUP's nonprofit art exhibit and studio space. With a forward-thinking mindset, BUP is dedicated to maintaining, supporting, and promoting everything that makes Bethesda the ideal location to live, work, play, and do business.

## Industries

- 🍿 Arts and Entertainment
- 📊 Business and Consumer Services
- 🍿 Performing Arts _(under Arts and Entertainment)_
- 🧪 Science and Education
- 🎗 Philanthropy _(under Community and Society)_

## Links

- [twitter](https://twitter.com/BethesdaUP)
- [facebook](https://facebook.com/BethesdaUp)
- [instagram](https://instagram.com/bethesdabup)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idFghrMIrG/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1776755423366)
- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idFghrMIrG/w/820/h/225/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1776755423269)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Torch Red | #ff1a36 | accent |
| Pine Green | #006a75 | dark |
| White | #ffffff | light |

## Fonts

- Helvetica Neue — asset _(custom)_
- serif — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idFghrMIrG/w/1500/h/500/idRvkOKXVl.jpeg?c=1bxid64Mup7aczewSAYMX&t=1776755423536)

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_Source: <https://brandfetch.com/bethesda.org>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._