# BetMakers Technology Group

- **Website:** <https://betmakers.com>
- **Primary alias:** `betmakers.com`
- **Founded:** 2011
- **Employees:** 201+
- **Location:** Melbourne, Victoria, Australia
- **Company kind:** PUBLIC COMPANY

## Description

BetMakers Technology Group (ASX:BET) is a global leader in providing innovative technologies and services that monetize horse racing. With solutions catering to racing bodies, bookmakers, and pari-mutuel wagering operations, BetMakers plays a vital role in enriching the racing experience for stakeholders at every stage of the racing life cycle. Headquartered in Australia, BetMakers operates on a global scale with offices and a team of over 500 professionals spread across four continents. Their mission is to power excitement, growth, and sustainability in the wagering industry worldwide. BetMakers prides itself on its core values of being respected and trusted, energetic and innovative, pursuing excellence, maintaining a team mindset, and putting the customer first. They strive to exceed customer expectations by continuously elevating their products and services to the highest standards. As a key link between racing's rights holders, wagering organizations, authorities, and participants, BetMakers delivers a secure, transparent, and thrilling betting experience. They provide services such as rights management, content distribution, integrity platforms, race day control, reporting and analytics, and more. BetMakers also offers a comprehensive suite of technology and service solutions for bookmakers through their Global Betting Services division. This includes advanced white-label platforms, expert managed trading services, and data from the full event lifecycle. In addition, their Global Racing Network division serves as a one-stop-shop for racing data, content, and integrity solutions. They connect rights holders with international betting operators, provide tools to stimulate wagering, and offer a robust integrity platform. With a commitment to innovation, connectivity, and integrity, BetMakers strives to deliver growth to their partners and the racing industry as a whole. They work with some of the gaming industry's biggest operators and prestigious racetracks, ensuring a wide network of partnerships. BetMakers Technology Group is shaping the future of global racing with their expansive range of technology solutions and services. For more information on how they are revolutionizing the industry, reach out to them today.

## Industries

- 🖥 Computers Electronics and Technology _(under Computers Electronics and Technology)_
- 🖥 Computers Electronics and Technology

## Links

- [linkedin](https://linkedin.com/company/betmakers)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idS7_F2Dsj/w/820/h/262/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1750396915271)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idS7_F2Dsj/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1786322594430)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Siren | #840546 | dark |
| Persian Pink | #f06bae | light |
| Rose | #ff0080 | accent |

## Fonts

- var(--font-sans) — asset _(custom)_
- var(--font-figtree) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idS7_F2Dsj/w/1692/h/287/idL96YD1-P.jpeg?c=1bxid64Mup7aczewSAYMX&t=1786322594637)

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_Source: <https://brandfetch.com/betmakers.com>_
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