# Lazada

- **Website:** <https://beton138.net>
- **Primary alias:** `beton138.net`

## Description

Lazada Group, founded in 2012, stands as Southeast Asia's foremost eCommerce platform, seamlessly connecting consumers in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a subsidiary of Alibaba Group since 2016, Lazada leverages advanced technology to redefine shopping experiences across the region. With a commitment to serving 300 million customers by 2030, Lazada boasts the largest collection of brands and sellers available online.

The brand is anchored by three core pillars: logistics, technology, and payments. With extensive logistics capabilities, Lazada ensures efficient product delivery through fulfillment centers in 17 cities. Its innovative technology stack transforms shopping into a dynamic experience, enhancing customer engagement through real-time data. Furthermore, Lazada provides a secure payments infrastructure, facilitating safe transactions across diverse preferences.

Key offerings include LazMall, Southeast Asia's largest virtual mall featuring over 32,000 brands, and Lazada Marketplace, which grants retailers access to millions of buyers across 18 product categories, from fashion to electronics. Engaging in cross-border trade, Lazada also showcases international brands to the Southeast Asian market, making it a pivotal player in the regional retail landscape.

## Industries

- 🛍 E-commerce and Shopping
- 🛍 Marketplace _(under E-commerce and Shopping)_

## Links

- [twitter](https://twitter.com/LazadaID)
- [instagram](https://instagram.com/lazada_id)
- [linkedin](https://linkedin.com/company/lazada)
- [facebook](https://facebook.com/LazadaIndonesia)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idXTdsVuQj/w/344/h/108/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1740127376665)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idXTdsVuQj/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1740127376803)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Blaze Orange | #f36003 | accent |
| Red Oxide | #6e0502 | dark |
| Burnt Sienna | #eb6e48 | light |

## Fonts

- Roboto — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idXTdsVuQj/w/1500/h/500/idoFJy0F-C.jpeg?c=1bxid64Mup7aczewSAYMX&t=1740127376555)

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_Source: <https://brandfetch.com/beton138.net>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._