# Better Juice

- **Website:** <https://better-juice.com>
- **Primary alias:** `better-juice.com`
- **Founded:** 2017
- **Employees:** 2+
- **Location:** Rehovot, Central District, Israel
- **Company kind:** PRIVATELY HELD

## Description

Better Juice is a pioneering FoodTech startup dedicated to reducing sugar content in orange juice. Our innovative technology enables us to decrease juice sugars by an impressive 30% to 80%. With a commitment to providing nutritious and all-natural products, we offer a range of services and solutions that cater to the evolving consumer demand for healthier options. Our capabilities include supporting up to 60 °Bx, maintaining the pure flavor, sensory aroma, and quality that customers love. We reduce all types of sugars, such as sucrose, glucose, and fructose, from a wide range of fruit products by up to 80%. This allows you to have control over the sugar content in your beverages. Better Juice prides itself on offering clean label products that are non-GMO, chemical-free, and meet the demand for sustainable and nutritious options. Our technology enables you to create better-for-you, low-sugar fruit-based foods and beverages with broad customer appeal. Founded in 2018 by a team of esteemed food and science disruptors, Better Juice is driven by the goal of introducing more nutrition and creativity into food design. We prioritize production simplicity and sustainability while ensuring the highest quality. Partnering with GEA, a leading global supplier of food processing technology, we have built proprietary Better Juice machines that are installed worldwide. Join us in investing and partnering for a more nutritious future. Upgrade your products by reducing sugar with Better Juice today.

## Industries

- 🍔 Food and Drink _(under Food and Drink)_
- 🍔 Food and Drink

## Links

- [twitter](https://twitter.com/wix)
- [linkedin](https://linkedin.com/company/better-juice)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idqFpMZLZ-/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1783784752477)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idqFpMZLZ-/w/333/h/60/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1783784752367)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Fun Green | #046839 | dark |
| Golden Tainoi | #ffd059 | light |
| Sea Green | #2b814f | accent |

## Fonts

- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idqFpMZLZ-/w/1440/h/718/idiMbc-szO.jpeg?c=1bxid64Mup7aczewSAYMX&t=1783784752767)

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_Source: <https://brandfetch.com/better-juice.com>_
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