# Betterment

- **Website:** <https://bettermentforbusiness.com>
- **Primary alias:** `bettermentforbusiness.com`

## Description

Betterment at Work is a leading provider of innovative financial wellness benefits, focusing on efficient retirement plan solutions for small and mid-market businesses. With a commitment to simplifying financial management, Betterment offers comprehensive 401(k) plans designed to engage employees and support their long-term financial goals. Their service includes expertly curated investment options, payroll integrations, and compliance management, ensuring that administrators can smoothly handle retirement plans without hassle.

In addition to robust 401(k) offerings, Betterment at Work also provides options for 529 education savings plans and financial coaching, catering to the diverse needs of today’s workforce. Their user-friendly platform empowers employers to customize retirement plans that align with company values and employee needs, including features like auto-enrollment and educational resources. Backed by a high standard of customer service, Betterment enables organizations to attract top talent by prioritizing employee financial health. Recognized for their excellence, they are celebrated as one of the Best 401(k) Plans of 2024 by Bankrate.

## Industries

- 💰 Finance
- 💰 Investing _(under Finance)_
- 📊 Business and Consumer Services
- 💰 Insurance _(under Finance)_
- 🖥 Computers Electronics and Technology

## Links

- [facebook](https://facebook.com/betterment)
- [twitter](https://twitter.com/betterment)
- [instagram](https://instagram.com/betterment)
- [linkedin](https://linkedin.com/company/betterment)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id29ZTtDjR/w/820/h/72/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1785360141086)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id29ZTtDjR/w/291/h/291/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1777069730183)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Sunglow | #ffc729 | accent |
| Stratos | #000b50 | dark |
| White | #ffffff | light |

## Fonts

- GT America Extended — asset _(custom)_
- GT America — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id29ZTtDjR/w/1500/h/500/id8QWBBUmu.jpeg?c=1bxid64Mup7aczewSAYMX&t=1785360141277)

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_Source: <https://brandfetch.com/bettermentforbusiness.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._