# Bettr

- **Website:** <https://bettr.com>
- **Primary alias:** `bettr.com`

## Description

Bettr by Ant International is a pioneering growth partner dedicated to enhancing global financial inclusion through innovative technology. The brand offers a comprehensive suite of products and services tailored for various entities, including banks, financial institutions, and micro, small, and medium enterprises (MSMEs). Bettr specializes in providing inclusive financial services such as flexible financing options that empower consumers, real-time treasury management solutions utilizing AI and blockchain technologies, and embedded finance services that allow clients to integrate financing directly into their platforms. 

With a significant global footprint covering over 20 countries and a vast network of partnerships, Bettr supports over 22 million users and manages substantial annual settlement volumes exceeding $600 billion. Their offerings include credit tech solutions that leverage alternative data for scalability and efficiency, catering to diverse industries like eCommerce, airline, and banking. By embracing innovation-led approaches, Bettr is committed to breaking down barriers and fostering a more inclusive global economy.

## Industries

- 💰 Finance
- 💰 Banking Credit and Lending _(under Finance)_

## Links

- [linkedin](https://linkedin.com/company/bettrfinancing)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idPScUyIiQ/w/820/h/237/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1773081209791)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idPScUyIiQ/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1773081210154)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Electric Violet | #8343ff | accent |
| Shark | #28282a | dark |
| White | #ffffff | light |

## Fonts

- Poppins — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idPScUyIiQ/w/1128/h/191/id2ipvy4sd.jpeg?c=1bxid64Mup7aczewSAYMX&t=1773081209930)

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_Source: <https://brandfetch.com/bettr.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._