# General Mills

- **Website:** <https://bfastshake.com>
- **Primary alias:** `bfastshake.com`

## Description

General Mills is a global food company with more than 160 years of history and a portfolio of over 100 trusted brands sold in more than 100 countries. It makes food for people and pets across everyday occasions, with a focus on taste, quality, value, and a range of needs and preferences. Its familiar brands include Cheerios, Blue Buffalo, Betty Crocker, Pillsbury, Old El Paso, and Nature Valley, alongside many others. Products span cereals, baking mixes and refrigerated dough, snacks, meals, and pet food. The company also develops new offerings, such as EPIC meat sticks made with grass-fed beef or free-range chicken. General Mills emphasizes care throughout the food journey, from how ingredients are grown by farmers to how products are made and reach consumers’ homes. It shares information about its food and processes, including allergen labeling and GMO ingredients, and provides consumer support, product-locator tools, news, and recipes and ideas. The company also highlights community support and its efforts to invest in employees’ development, well-being, and sense of belonging.

## Industries

- 🍔 Food and Drink
- 🐶 Pets and Animals
- 🐶 Pet Food and Supplies _(under Pets and Animals)_

## Links

- [facebook](https://facebook.com/generalmills)
- [instagram](https://instagram.com/generalmills)
- [linkedin](https://linkedin.com/company/general-mills)
- [twitter](https://twitter.com/generalmills)
- [youtube](https://youtube.com/user/generalmills)

## Logos & icons

- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idlsLK6oG3/w/1025/h/1025/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1792704712686)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Endeavour | #0655a4 | accent |
| Tundora | #444444 | dark |
| Tacha | #d1ce53 | light |

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idlsLK6oG3/w/1129/h/192/idNjnFqVI8.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792704712833)

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_Source: <https://brandfetch.com/bfastshake.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._