Bhold is a brand that specializes in creating minimalist and modern products that aim to solve everyday problems. Unlike traditional product brands, Bhold incorporates technology and engages a global community of beta testers to enhance the usability of their designs. They utilize data-driven decision-making at every stage of development and employ rapid prototyping to produce over 50 or 100 versions before finalizing a design.

Bhold is driven by a commitment to efficiency and sustainability in product creation and manufacturing. Each design is thoughtfully crafted with a minimalist aesthetic that reflects their philosophy. Based in Soho, New York, Bhold offers problem-solving designs for use at home, work, or on the go.

The brand is led by designer Susan Taing, a former Google product marketer, and MIT and Stanford graduate. With a strong presence in the industry, Bhold has been featured in prominent publications and has received numerous accolades. Stay connected with Bhold to stay updated on their new products and upcoming events