# Bidhaa - **Website:** - **Primary alias:** `bidhaa.co.ke` - **Founded:** 2014 - **Employees:** 51+ - **Location:** Nairobi, Nairobi Province, Kenya - **Company kind:** PRIVATELY HELD ## Description Bidhaa Sasa is a brand dedicated to serving rural families in East Africa. With a mission to improve the quality of life for these families, Bidhaa Sasa delivers quality household goods on monthly payment plans, making modern products accessible and affordable. Their name, which means Products now! in Swahili, reflects their commitment to delivering timely solutions to rural communities. Bidhaa Sasa understands the unique challenges faced by rural women and has built their business around meeting their current circumstances, needs, and aspirations. With a direct selling model created by women for women, Bidhaa Sasa offers life-improving products and consumer financing, making all products payable in affordable installments through convenient mobile money payments. This approach overcomes limited mobility, reduced awareness, and a lack of trust in new technologies. In fact, more than 80% of their 120,000+ clients have been recruited by existing clients, making acquiring new clients more cost-effective and women-friendly. With a focus on impact, Bidhaa Sasa specializes in sub-$100 products that have the potential to greatly improve women's lives. Their range of products includes cooking, lighting, and agricultural solutions, all based on their clients' feedback. Behind the scenes, Bidhaa Sasa is powered by a diverse and talented team of 140+ individuals from different countries and cultures. Living and working in Kenya's rural areas, they are committed to recruiting and nurturing local talent. Join Bidhaa Sasa in their mission to empower rural families and improve social life in East Africa. ## Industries - 🛍 E-commerce and Shopping ## Links - [twitter](https://twitter.com/bidhaasasa) - [instagram](https://instagram.com/bidhaasasa) - [linkedin](https://linkedin.com/company/bidhaa-sasa) - [facebook](https://facebook.com/bidhaasasa) ## Logos & icons - icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id9CQq4JJF/w/1357/h/1357/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1772161381022) - logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id9CQq4JJF/w/180/h/80/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1772161380761) ## Colors | Name | Hex | Theme | | --- | --- | --- | | Cobalt | #094cbe | accent | | Cobalt | #084bbe | dark | | Chetwode Blue | #848dd0 | light | ## Fonts - PT Sans — asset _(google)_ ## Imagery - banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id9CQq4JJF/w/5184/h/3456/idoQ6axPPg.jpeg?c=1bxid64Mup7aczewSAYMX&t=1764149421299) --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._