Big Idea Project is a revolutionary brand that offers a turn-key curriculum designed to create Generous Leaders. With a mission to unleash the potential of students as both leaders and learners, Big Idea Project aims to break free from standardized education and empower students to discover their best selves. The brand’s unorthodox methods focus on meeting students on their own turf – in school – and facilitating personal development beyond academics, including character building, social and emotional competencies, and life skills.

Through a carefully crafted approach that engages students' minds, hearts, and hands, Big Idea Project empowers students to lead their own learning, embrace failure as a stepping stone to success, and accomplish big goals while serving others selflessly. The brand’s innovative approach and dedication to continuous improvement have yielded impressive results, with 98% of students experiencing substantial growth in leadership confidence and empathy. Teachers have also expressed high satisfaction with the program, with 10 out of 10 recommending the Big Idea Project experience.

Moreover, Big Idea Project has expanded its offerings to include the Generous Leadership® Challenge, a class that addresses students' mental, emotional, physical, social, and behavioral health within the context of leadership development. With an emphasis on real-world skills and personal growth, Big Idea Project has transformed the lives of over 6,000 young individuals, proving that customized, student-centered education is not only possible but necessary