# bikelab.co.nz

- **Website:** <https://bikelab.co.nz>
- **Primary alias:** `bikelab.co.nz`

## Description

ADU Sports is a New Zealand action sports distributor specialising in waterskiing, wake sports and mountain biking. Founded in 2007 in a small Waikato garage, the business grew from a passion for action sports and now supplies quality equipment through a nationwide network of stockists. ADU Sports focuses on products it believes in, helping retailers and customers find gear suited to their needs and supporting them with knowledgeable service. Its range spans equipment and accessories for waterskiing, wakeboarding, wakesurfing, wakefoiling and biking, alongside apparel and protective gear. Products include skis, bindings, boards, boots, vests, wetsuits, ropes and handles, gloves, bags, kneeboards, tubes and inflatables. The online store features brands such as D3, RADAR, REFLEX, RONIX and WILEYS WING, with featured items including foils, wakeboards, ski combos and buoyancy vests. Customers can browse clearance, end-of-line, sample and demo products, locate a dealer, track orders and access returns and warranty information. After a warehouse fire in December 2023, ADU Sports has been rebuilding while maintaining its commitment to supplying premium products and service.

## Industries

- 🏈 Sports
- 🏈 Water Sports _(under Sports)_
- 🛍 E-commerce and Shopping
- 🏈 Extreme Sports _(under Sports)_

## Links

- [facebook](https://facebook.com/actiondownunder)
- [instagram](https://instagram.com/aduindustries)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idYGvKeAUO/w/1411/h/498/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1730951277028)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idYGvKeAUO/w/2048/h/2048/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793140838277)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cinnabar | #e66136 | accent |
| Black | #000000 | dark |
| White | #ffffff | light |

## Fonts

- Helvetica Neue — asset _(custom)_

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_Source: <https://brandfetch.com/bikelab.co.nz>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._