# Bilka

- **Website:** <https://bilka.dk>
- **Primary alias:** `bilka.dk`
- **Founded:** 1970
- **Employees:** 5,001+
- **Location:** rslev, Denmark
- **Company kind:** PRIVATELY HELD

## Description

Bilka is a Danish retail chain that was founded in 1970 by Herman Salling. It is currently operated by Dansk Supermarked Group, which is one of the largest retail companies in Denmark. The company's headquarters are located in Aarhus, Denmark. Bilka is known for its hypermarkets, which are large-scale stores that offer a wide range of products including groceries, clothing, electronics, household items, and more. The stores are designed to provide customers with a one-stop shopping experience, where they can find everything they need in one place. Bilka's hypermarkets often include additional services such as pharmacies, restaurants, and car maintenance centers. On a global scale, Bilka operates primarily in Denmark. However, it is worth mentioning that Dansk Supermarked Group, Bilka's parent company, has international operations through its subsidiary Netto. Netto operates discount stores in several European countries, including Germany, Poland, and Sweden. Netto's operations are separate from Bilka and cater to a different market segment. Bilka is one of the leading retail chains in Denmark and has a strong market position. It faces competition from other major retailers such as Føtex and Rema 1000. However, Bilka has managed to maintain its popularity among Danish consumers due to its wide product assortment, competitive prices, and convenient shopping experience. In terms of major events or achievements, Bilka has continuously expanded its store network in Denmark. The company has opened new locations in various cities across the country, allowing it to reach a larger customer base. Additionally, Bilka has invested in digital transformation by launching an online shopping platform, providing customers with the option to shop from the comfort of their homes. As of the latest available information, Bilka continues to be a successful and prominent retail chain in Denmark. The company's focus on offering a diverse range of products and improving the customer experience positions it for continued growth in the future.

## Industries

- 🍔 Groceries _(under Food and Drink)_
- 🍔 Food and Drink

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idteYpBMq-/w/820/h/222/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1781717959237)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Blue Stone | #006064 | dark |
| Tussock | #ca9052 | light |
| Danube | #528aca | accent |

## Fonts

- Bilka — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idteYpBMq-/w/2050/h/780/idDpsyEmTm.jpeg?c=1bxid64Mup7aczewSAYMX&t=1635891545699)

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_Source: <https://brandfetch.com/bilka.dk>_
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