# Birch

- **Website:** <https://birchstore.com>
- **Primary alias:** `birchstore.com`

## Description

Birch is a curated baby and parenting store designed to help families make confident, informed choices from pregnancy through early childhood. The brand says every product is researched and vetted for safety, materials, and quality before it is offered for sale. Its selection brings together trusted brands and essentials for babies, toddlers, and young children, with categories spanning feeding, clothing, toys, diapering, bath and body, travel gear, nursery, maternity, and gifts. Shoppers can find items such as bottles, diapers, strollers, car seats, sleep products, baby care supplies, and playthings, as well as curated bundles and deals. Beyond shopping, Birch offers a universal smart registry with planning and gift-management features, along with checklists for preparing for a baby and navigating early milestones. Its research resources cover topics including feeding, sleep, travel, and nursery essentials. The site also provides digital tools for pregnancy tracking, baby care logs, sleep and feeding records, growth tracking, and milestone memories, bringing shopping, planning, and everyday support together in one place.

## Industries

- 🛍 E-commerce and Shopping
- 🏝 Lifestyle
- 🏝 Childcare _(under Lifestyle)_

## Links

- [facebook](https://facebook.com/shop.birchstore)
- [instagram](https://instagram.com/shop.birchstore)
- [linkedin](https://linkedin.com/company/birch-store-co)
- [twitter](https://twitter.com/birchstore)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idS9yGe_2e/w/464/h/116/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792250384022)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idS9yGe_2e/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792250384142)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Muddy Waters | #b89a5e | accent |
| Heavy Metal | #141a16 | dark |
| Merino | #fbf9f4 | light |

## Fonts

- Newsreader — asset _(google)_
- var(--font-paragraph--family) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idS9yGe_2e/w/1500/h/500/idEsOsN28M.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792250384352)

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_Source: <https://brandfetch.com/birchstore.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._