# Birthrate Plus

- **Website:** <https://birthrateplus.co.uk>
- **Primary alias:** `birthrateplus.co.uk`

## Description

Birthrate Plus® is a brand that supports safe staffing in the maternity workforce. Endorsed by the National Institute for Health and Care Excellence in 2016, Birthrate Plus® offers workforce planning and real-time staffing acuity tools. These tools use validated methodology to ensure the delivery of safer maternity care, as required by the CNST Maternity Incentive Scheme. The Birthrate Plus® workforce planning calculation determines the necessary total midwifery workforce establishment for all hospital and community services, while the Acuity App assesses real-time staffing based on the clinical needs of women and babies. Together, these tools support the provision of safe and effective care that is responsive to changes in acuity and workforce. Birthrate Plus® is the only midwifery-specific, national tool that provides the intelligence and insights needed to model midwifery numbers, skill mix, and deployment for informed decision making about safe and sustainable services. It is based on staffing and clinical data collected over many years.

## Industries

- ⛑ Health
- ⛑ Womens Health _(under Health)_

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id3MKrwadn/w/901/h/136/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1777273840069)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Eastern Blue | #20aa9b | accent |
| Violet Eggplant | #a81785 | dark |
| Danube | #5e8bc6 | light |

## Fonts

- Bitter — asset _(google)_
- Open Sans — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id3MKrwadn/w/1500/h/500/idhNqZNJlD.jpeg?c=1bxid64Mup7aczewSAYMX&t=1686524474463)

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_Source: <https://brandfetch.com/birthrateplus.co.uk>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._