# BJJ Mental Models

- **Website:** <https://bjjmentalmodels.com>
- **Primary alias:** `bjjmentalmodels.com`

## Description

BJJ Mental Models is a leading brand in the world of Brazilian Jiu-Jitsu education and podcasts. Founded by Steve Kwan, a highly experienced technology leader and black belt in Brazilian Jiu-Jitsu, BJJ Mental Models offers the world's most valuable audio courses in this martial art. 

With 20 years of experience in leading teams and building products, Steve brings a unique perspective to the world of combat sports. BJJ Mental Models focuses on helping practitioners improve their decision-making skills by applying mental models that transcend disciplines. 

The brand is endorsed by top performers across various domains, including renowned figures like Tim Ferriss, Josh Waitzkin, Jocko Willink, and Lex Fridman. BJJ Mental Models offers a 7-day free trial with no obligation or hidden fees, giving customers a chance to experience the brand's premium content firsthand. 

Join BJJ Mental Models today and unlock game-changing insights, concepts, and strategies to take your Brazilian Jiu-Jitsu skills to the next level. Don't miss out on this once-in-a-lifetime opportunity.

## Industries

- 🏈 Sports
- 🏈 Martial Arts _(under Sports)_
- 🧪 Science and Education
- 🧪 Education _(under Science and Education)_

## Links

- [facebook](https://facebook.com/bjjmentalmodels)
- [instagram](https://instagram.com/bjjmentalmodels)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idRflcaUsq/w/1000/h/270/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1740720759407)
- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idRflcaUsq/w/2000/h/2000/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1740720759912)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Tamarillo | #9f111b | accent |
| Asphalt | #050402 | dark |
| New York Pink | #d07b82 | light |

## Fonts

- Merriweather — asset _(google)_
- Roboto Slab — asset _(google)_

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_Source: <https://brandfetch.com/bjjmentalmodels.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._