Brand: Black Barbie Film Black Barbie Film is a captivating documentary that explores the history and significance of Black female representation through the lens of Barbie. Led by the remarkable Beulah Mae Mitchell, a former insider at Mattel, this film delves into the intersection of merchandise and representation, shedding light on the struggles and triumphs of Black women as they refuse to be silenced or overlooked. Drawing on decades of experience at Mattel, Beulah Mae Mitchell provides intimate access to her own insights and experiences, unraveling a richly archival and thought-provoking story.

The film examines the profound impact of Mattel's groundbreaking release of Black Barbie in 1980, addressing the powerful effects of seeing oneself reflected in a collectible icon. Through interviews with Beulah Mae Mitchell and other Black women, this documentary encompasses a diverse range of perspectives, revealing the complex emotions surrounding the absence of black images in society's social mirror. Black Barbie Film serves as a catalyst for empowerment and self-reflection, celebrating the transformative arrival of Black Barbie and its personal significance to countless individuals.

Witness the world premiere of this groundbreaking documentary at SXSW on March 11, 2023, with more screenings to follow. Join the movement to enhance understanding and appreciation of representation for Black women. Let's ensure that the voices and stories of Black women are no longer marginalized