Blackhawk Network, headquartered in Pleasanton, California, is a global financial technology company that enables branded payment, gift card, and incentive solutions. The company's history dates back to 2001 when it was founded as a subsidiary of Safeway Inc. However, in 2006, Blackhawk Network became a standalone company under the name of Blackhawk Network Holdings, Inc.

Blackhawk Network offers a wide range of products and services that include gift cards, prepaid cards, e-commerce, mobile wallet integration, digital rewards, employee rewards and recognition solutions, and incentive solutions for businesses. The company operates through three segments: U. S.

Retail, International, and Incentives & Reward Solutions. On a global scale, Blackhawk Network has expanded its operations beyond the United States and now has a presence in over 25 countries. The company has international subsidiaries, joint ventures, and partnerships that play a significant role in its global growth.

Notable subsidiaries include Blackhawk Network Europe, Blackhawk Network Australia, Blackhawk Network Canada, and Gravity Payments. Blackhawk Network is a major player in the global financial technology industry. It has established itself as a leader in providing branded payment solutions and gift cards with a strong market position.

The company has experienced steady growth over the years, with its global sales contributing to its success. Competitors include companies like Stored Value Solutions, First Data Corporation, and InComm. To fuel its growth, Blackhawk Network has focused on strategic partnerships and acquisitions.

In 2019, the company announced a partnership with Google to offer Google Play gift cards in more than a dozen countries. Blackhawk Network also acquired CashStar, a leading digital gift card platform, to enhance its digital commerce and mobile wallet integration offerings. Currently, Blackhawk Network continues to innovate and adapt to the changing technology landscape.

It has expanded its digital services to meet the growing demand for digital gift cards and rewards. The company maintains a strong market position and continues to explore opportunities for growth and expansion in the global financial technology industry