# Blue Chip Feed

- **Website:** <https://bluechipfeed.myshopify.com>
- **Primary alias:** `bluechipfeed.myshopify.com`

## Description

Blue Chip is a leading brand dedicated to enhancing the health and performance of horses and ponies through innovative nutrition solutions. Founded in 1996 by Clare Blaskey, Blue Chip's mission is to provide high-quality feed balancers that utilize advanced veterinary science and cutting-edge ingredients, such as prebiotics and probiotics, to promote optimal well-being in equines. The product range includes specialized formulas for various needs, including weight management, calming, joint care, and performance enhancement. 

Committed to sustainability and ethical practices, Blue Chip has earned a strong reputation as one of the most trusted equine feed brands in the UK. They offer a unique loyalty scheme, personalized feeding advice, and an engaging online feed hub featuring nutritional articles. With free UK mainland delivery on orders over £45 and a user-friendly feed quiz for tailored recommendations, Blue Chip is not just a brand; it's a partner in the journey towards healthier and more active horses.

## Industries

- 🏭 Heavy Industry and Engineering
- 🍔 Food and Drink
- 🏭 Agriculture _(under Heavy Industry and Engineering)_
- 🍔 Food and Drink _(under Food and Drink)_
- ⛑ Health

## Links

- [youtube](https://youtube.com/channel/UCdy0_XtJ_CDs_U29bxmfO2g)
- [twitter](https://twitter.com/bluechipfeed)
- [instagram](https://instagram.com/bluechipfeed)
- [facebook](https://facebook.com/Bluechipfeed)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idFAIOjp53/w/600/h/600/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1731413121053)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idFAIOjp53/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1731413121195)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Turbo | #fff100 | accent |
| Downriver | #0b1f42 | dark |
| Mercury | #eaeaea | light |

## Fonts

- var(--font-heading-family) — asset _(custom)_
- var(--font-body-family) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idFAIOjp53/w/1500/h/500/idX8rJxCXR.jpeg?c=1bxid64Mup7aczewSAYMX&t=1731413120830)

---

_Source: <https://brandfetch.com/bluechipfeed.myshopify.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._