Blue Ridge Parkway

BRPkwyAssoc, also known as the Blue Ridge Parkway Association (BRPA), is the official marketing partner of the Blue Ridge Parkway. For over 70 years, BRPA has been promoting this majestic highland boulevard that winds through the beautiful Blue Ridge Mountains. Comprised of businesses, communities, and individuals, BRPA works tirelessly to serve the millions of visitors who explore the scenic corridor of Shenandoah National Park, the Blue Ridge Parkway, and the Great Smoky Mountains National Park.

By becoming a BRPA member, businesses and organizations gain valuable exposure to approximately 15 million annual visitors who spend $1. 1 billion in the region. Members receive advertising in BRPA's printed brochures, website, and mobile app.

In addition, BRPA provides free trip planning materials such as maps, brochures, and the Blue Ridge Parkway Travel Planner. Their resources have expanded to include online information and a user-friendly trip planning mobile app. Join BRPkwyAssoc today and be a part of the effort to showcase the natural wonders and vibrant communities along the Blue Ridge Parkway