BlueSky ETO is a brand that recently made a strategic decision to sell their commercial printing business and primary production facility. This move allowed them to shift their focus towards TrueSense Marketing, a non-profit fundraising direct response agency that is becoming an increasingly important part of the family of three companies under the MSP umbrella (MSP, TrueSense, BlueSky ETO). Despite the changes, BlueSky ETO has retained their Bloomsburg, PA production facility, which they now exclusively dedicate to agency business.

Additionally, they have kept their digital print production facility in Freedom, PA. As part of their new structure, the MSP and BlueSky ETO branding will be gradually phased out, and all operations will be conducted under the TrueSense Marketing name in the coming months. While they no longer accept new non-agency clients, the BlueSky ETO team still provides support to existing customers.

With this strategic realignment, BlueSky ETO aims to strengthen their position in the fundraising industry and continue delivering high-quality services to their valued clientele