# Blue Star

- **Website:** <https://bluestar.co.nz>
- **Primary alias:** `bluestar.co.nz`
- **Employees:** 501+
- **Location:** Parnell, Auckland Auckland, New Zealand
- **Company kind:** PRIVATELY HELD

## Description

Blue Star New Zealand is a leading brand that helps businesses in New Zealand create meaningful engagements with their customers. They offer a wide range of solutions including print, packaging, design, communication, merchandise, and logistics. Blue Star has a diverse portfolio of services, such as print management, where they handle end-to-end print and document management services, ensuring accuracy, quality, and economy. They also provide comprehensive creative services, including design, art direction, copywriting, and photography. In addition, Blue Star specializes in producing high-quality packaging that not only protects products but also showcases the brand's identity. Their omni-channel communication strategy covers marketing automation, data, and mailhouse services, allowing businesses to target, track, and personalize customer interactions. Furthermore, Blue Star offers a wide range of branded merchandise, ranging from promotional products to uniforms and corporate gifts, all produced with the highest quality standards. With their secure network of warehouses, Blue Star can store and distribute printed collateral, ensuring it reaches its destination in pristine condition. As a proud, privately-owned Kiwi business, Blue Star understands the challenges faced by New Zealand businesses and delivers innovative solutions to help them succeed. Together, with their pragmatic approach and relentless problem-solving attitude, they are making things happen for businesses in New Zealand.

## Industries

- 📊 Publishing and Printing _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [facebook](https://facebook.com/bluestarnz)
- [instagram](https://instagram.com/bluestar_nz)
- [linkedin](https://linkedin.com/company/551224)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idBCS_4Nap/w/180/h/180/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1774402183473)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idBCS_4Nap/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1782005701523)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Torea Bay | #142896 | accent |
| Biscay | #1e2364 | dark |
| White | #ffffff | light |

## Fonts

- var(--font-sans) — asset _(custom)_
- var(--font-acumin) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idBCS_4Nap/w/2192/h/368/idZtFazHiZ.jpeg?c=1bxid64Mup7aczewSAYMX&t=1774402183805)

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_Source: <https://brandfetch.com/bluestar.co.nz>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._