# Ameritas

- **Website:** <https://bluestarretirement.com>
- **Primary alias:** `bluestarretirement.com`

## Description

**Ameritas**

Ameritas is a distinguished provider of customizable retirement plans, recognized for over 60 years as a leader in the retirement plan marketplace. Specializing in expert recordkeeping and administration, Ameritas designs retirement solutions tailored to meet the unique needs of organizations of all shapes and sizes, from businesses to nonprofit entities and governmental organizations. Their offerings include traditional 401(k) plans and pooled plans, ensuring employers have access to the choices that best suit their requirements.

In addition to retirement services, Ameritas also provides a wide range of financial products, including life insurance, disability income insurance, investment options, and health coverage through affordable dental and vision plans. Dedicated to supporting both businesses and employees, Ameritas places a strong emphasis on client service, helping organizations navigate the complexities of retirement regulations with fiduciary assistance. As a mutual-based organization, they prioritize the needs of their clients, reaffirming their commitment to fostering financial stability and security for employees.

## Industries

- 💰 Finance
- 💰 Insurance _(under Finance)_
- 💰 Investing _(under Finance)_
- 📊 Business and Consumer Services
- 💰 Banking Credit and Lending _(under Finance)_

## Links

- [linkedin](https://linkedin.com/company/ameritas)
- [instagram](https://instagram.com/ameritaslife)
- [facebook](https://facebook.com/ameritas)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idyjPTJh9j/w/392/h/80/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1786805718118)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idyjPTJh9j/w/1440/h/1440/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1786805718510)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cardinal | #d3222a | accent |
| Science Blue | #0058db | dark |
| Tumbleweed | #dfad79 | light |

## Fonts

- Source Sans Pro — asset _(google)_
- Source Sans Pro — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idyjPTJh9j/w/980/h/200/idwoCMcvnV.jpeg?c=1bxid64Mup7aczewSAYMX&t=1786805718608)

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_Source: <https://brandfetch.com/bluestarretirement.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._