# – Bluey Merino

- **Website:** <https://blueymerino.com>
- **Primary alias:** `blueymerino.com`
- **Founded:** 2012
- **Employees:** 2+
- **Location:** St Leonards, New South Wales, Australia
- **Company kind:** PRIVATELY HELD

## Description

Bluey Merino is an Australian brand that is dedicated to producing high-quality wool products. Founded in Guyra, New South Wales, the brand was created with a mission to prevent the export of premium Merino wool and instead create locally-made products. While many outdoor brands have shifted their manufacturing overseas, Bluey Merino proudly continues to produce garments in Australia. By choosing Bluey Merino, you are not only supporting the Australian economy but also prioritizing ethical production practices. The brand handpicks farmers who prioritize the well-being of their sheep, ensuring that the wool used is sourced sustainably. Bluey Merino is committed to creating products that are not only comfortable but also align with their company values. Join their loyal flock and be part of a brand that values sustainability, quality, and supporting local businesses.

## Industries

- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🏝 Lifestyle

## Links

- [youtube](https://youtube.com/user/BlueyAustralia)
- [pinterest](https://pinterest.com/@BlueyMerino)
- [twitter](https://twitter.com/blueymerino)
- [instagram](https://instagram.com/blueymerino)
- [linkedin](https://linkedin.com/company/bluey-m)
- [facebook](https://facebook.com/Blueymerino)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idVbnKw5pH/w/1080/h/1080/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1784294513191)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idVbnKw5pH/w/600/h/269/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1784294513012)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Oil | #221f13 | dark |
| Cararra | #f0f0ec | light |
| Old Rose | #c0907a | accent |

## Fonts

- var(--font-body-family) — asset _(custom)_
- Montserrat — asset _(google)_
- var(--font-heading-family) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idVbnKw5pH/w/1500/h/500/idC_pnCgNU.jpeg?c=1bxid64Mup7aczewSAYMX&t=1635913338798)

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_Source: <https://brandfetch.com/blueymerino.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._