@blyth.com
Blyth, Inc.
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Blyth is a consumer products company based in the United States. Founded in 1976, the company has its headquarters in Greenwich, Connecticut. Blyth operates through three main divisions: PartyLite, ViSalus, and Sterno Products.
PartyLite is the largest division of Blyth and specializes in premium candles and home fragrance products. It offers a wide range of candles, holders, essential oils, and other decorative items for the home. PartyLite uses a direct selling model to distribute its products, relying on a network of independent consultants.
ViSalus is Blyth's health and wellness division, focused on weight management and fitness products. The division's flagship product is the Body by Vi Challenge, which is a 90-day fitness challenge program. ViSalus offers a variety of supplements, shakes, and snacks to support individuals on their fitness journey.
Sterno Products is Blyth's subsidiary specializing in portable food warming solutions for the foodservice and hospitality industries. The division produces chafing fuels, catering equipment, and flameless candles. Sterno Products is a well-established brand within the industry, known for its innovative and reliable products.
On a global scale, Blyth has a presence in over 200 countries through its network of independent consultants and distributors. This allows the company to reach a wide customer base and expand its market share. Furthermore, Blyth has formed strategic partnerships and joint ventures with companies in various countries to further strengthen its position in the global market.
In terms of market position, Blyth has established a strong presence in the consumer products industry, particularly in the candles and home fragrance market. The company competes with other major players in the industry such as Yankee Candle, Bath & Body Works, and Avon. While Blyth may not be the largest player in terms of global sales, it has managed to carve out a niche for itself with its unique product offerings and direct selling model.
In recent years, Blyth has undergone significant changes to its brand strategy and product lineup. In 2015, the company announced its plans to separate ViSalus and Sterno Products into standalone, independent companies. This strategic decision was aimed at unlocking the full potential of each division and maximizing shareholder value.
As of the latest updates, Blyth continues to focus on the growth and development of its remaining division, PartyLite. The company has introduced new product lines and expanded its global reach through the recruitment of more independent consultants. Blyth is committed to providing high-quality products and exceptional customer service, positioning itself as a trusted brand in the consumer products industry
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