# Bio

- **Website:** <https://bmcr.com.au>
- **Primary alias:** `bmcr.com.au`

## Description

BMCR, short for Bio-Mechanics Cycles and Repairs, is not just any bike brand. Located in Adelaide, South Australia, BMCR is the city's best-kept bicycle secret. Founded by Pete Hague, an experienced bike mechanic who has been working with bikes since he was just 5 years old, BMCR is a premier servicing center where cyclists can trust that their bikes are in expert hands. Pete's mechanical skills and dedication quickly gained him a cult following, with the workshop being fully booked within just three weeks of opening. Joining Pete at BMCR is Lia Weston, who takes care of everything except mechanics. With a background in hospitality and sports publishing, Lia manages customer service, administration, and marketing. She is also a published author, and you can even find her books at BMCR if your local bookshop doesn't have them! At BMCR, you can expect top-notch servicing, including general maintenance, suspension work, disc brake repairs, bike assembly, and much more. They also offer a wide range of bikes, including Genesis, Surly, Bossi, Breezer, Vivente, Ibis, and Fuji. If you're looking for custom builds or accessories, BMCR has got you covered. Visit BMCR at their location on Waymouth Street, Adelaide, or give them a call to book an appointment. Don't forget to sign up for their monthly e.newsletter to stay updated on secret sales, workshop tips, guest articles, and new product information. BMCR is the place to go for all your cycling needs in Adelaide, so why wait?.

## Industries

- 🏈 Sports
- 🏈 Cycling and Biking _(under Sports)_

## Links

- [facebook](https://facebook.com/BioMechanicsCyclesandRepairs)
- [instagram](https://instagram.com/biomechanicscycles)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idcsFz8i1M/w/530/h/230/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1722002932109)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idcsFz8i1M/w/184/h/184/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1722002932247)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Catalina Blue | #0b3379 | dark |
| White | #ffffff | light |
| Japanese Laurel | #009900 | accent |

## Fonts

- Montserrat — asset _(google)_
- Open Sans — asset _(google)_

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_Source: <https://brandfetch.com/bmcr.com.au>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._