# BMW M Motorsport

- **Website:** <https://bmw-drivingexperience.de>
- **Primary alias:** `bmw-drivingexperience.de`

## Description

AREA M is BMW M’s global platform for high-performance driving experiences, bringing enthusiasts together to explore the capabilities of BMW M vehicles. Building on a heritage dating to 1977, the brand focuses on control, safety, performance and the thrill of driving. Its experiences take place at distinctive locations around the world, from legendary circuits such as the Nürburgring, Silverstone and Circuit de Barcelona-Catalunya to winter training grounds near Queenstown, New Zealand.

AREA M offers a varied programme of driver training and track experiences, including race-track sessions, safety training, drift challenges and winter driving on snow and ice. These activities help participants sharpen their skills, improve vehicle control and experience BMW M performance in demanding conditions. Experiences are available across multiple markets, with options that can be filtered to suit different interests and destinations. The site also features event booking, gift vouchers, motorsport stories, behind-the-scenes content and updates for the AREA M community.

## Industries

- 🏎 Vehicles
- 🏎 Motorsports _(under Vehicles)_
- 💎 Luxury
- 💎 Luxury Cars and Automobiles _(under Luxury)_

## Links

- [instagram](https://instagram.com/bmwm)
- [youtube](https://youtube.com/user/MPowerDOTcom)
- [twitter](https://twitter.com/bmwmotorsport)
- [facebook](https://facebook.com/BMW.M)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idy3-zPXWV/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791438135739)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Denim | #1c69d4 | accent |
| Mine Shaft | #262626 | dark |
| White | #ffffff | light |

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idy3-zPXWV/w/1500/h/500/idoA0gqe1l.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791438135551)

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_Source: <https://brandfetch.com/bmw-drivingexperience.de>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._