# BMW USA

- **Website:** <https://bmw.ag>
- **Primary alias:** `bmw.ag`

## Description

BMW Group is a leading automobile manufacturer renowned for its commitment to community, sustainability, and innovation. Founded in 1975, the company has expanded across the U.S., operating around 650 independently owned dealerships and providing over 120,000 jobs. While BMW is known for high-performance luxury vehicles, including the BMW, MINI, and Rolls-Royce brands, its mission extends far beyond just cars. The company prioritizes customer experience, fostering long-term relationships and community engagement through countless mentorship and support programs. 

Additionally, BMW Group is a pioneer in automotive technology, investing in electric and hybrid vehicles, ensuring environmentally friendly solutions for future mobility. With a vast range of models, including electrified options and performance-focused BMW M vehicles, customers have diverse choices tailored to their needs. BMW Group continually reshapes the automotive landscape, demonstrating that their impact reaches well beyond the machines they produce.

## Industries

- 🏎 Vehicles
- 🏎 Automotive Industry _(under Vehicles)_
- 💎 Luxury
- 💎 Luxury Cars and Automobiles _(under Luxury)_

## Links

- [youtube](https://youtube.com/user/BMWUSA)
- [twitter](https://twitter.com/BMWUSA)
- [facebook](https://facebook.com/BMWUSA)
- [instagram](https://instagram.com/bmwusa)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idHT7yYGQz/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1788670041919)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Denim | #1c69d4 | accent |
| Black | #000000 | dark |
| White | #ffffff | light |

## Fonts

- Abril Display — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idHT7yYGQz/w/1500/h/500/idzRkuqSrY.jpeg?c=1bxid64Mup7aczewSAYMX&t=1788670041418)

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_Source: <https://brandfetch.com/bmw.ag>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._