# BMW USA

- **Website:** <https://bmw.bb>
- **Primary alias:** `bmw.bb`

## Description

BMW USA represents BMW of North America, bringing the BMW range of vehicles, ownership resources, and shopping services to customers across the United States. Its lineup includes SUVs, sedans, coupes, convertibles, Gran Coupes, touring models, and performance vehicles from BMW M, alongside all-electric and plug-in hybrid options. Customers can explore models, configure a vehicle, browse new and pre-owned inventory, and connect with a local BMW Center.

The website also provides tools to estimate trade-in value and payments, request a test drive, and shop for BMW parts and accessories. Through BMW Financial Services, shoppers can review lease and financing offers, apply for financing, manage accounts, and explore protection products and insurance options. Owners can access the My BMW app, ConnectedDrive services, manuals, maintenance information, warranty details, recall resources, and remote software upgrades. BMW USA also highlights charging information, driving experiences, performance programs, and company initiatives covering sustainability, innovation, customers, and community. Its offerings bring vehicle discovery, purchasing support, financial services, and ongoing ownership assistance together in one destination.

## Industries

- 🏎 Vehicles
- 🏎 Automotive Industry _(under Vehicles)_
- 💎 Luxury
- 💎 Luxury Cars and Automobiles _(under Luxury)_

## Links

- [twitter](https://twitter.com/BMWUSA)
- [instagram](https://instagram.com/bmwusa)
- [facebook](https://facebook.com/BMWUSA)
- [youtube](https://youtube.com/user/BMWUSA)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idlLDInwM1/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791519701164)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Denim | #1c69d4 | accent |
| Black | #000000 | dark |
| Ziggurat | #b7d3de | light |

## Fonts

- Abril Display — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idlLDInwM1/w/1500/h/500/id9gfp41Wr.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791519700911)

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_Source: <https://brandfetch.com/bmw.bb>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._