# BMW USA

- **Website:** <https://bmw.bs>
- **Primary alias:** `bmw.bs`

## Description

BMW USA represents BMW in the United States, offering a broad range of vehicles that combine performance, luxury, design, and technology. Its lineup includes SUVs, sedans, coupes, convertibles, Gran Coupes, and touring models, alongside BMW M performance vehicles and BMW ALPINA models. Customers can also explore all-electric vehicles, plug-in hybrids, and upcoming models, then configure a vehicle through the Build Your Own tool.

BMW USA supports the vehicle-buying journey with new and pre-owned inventory searches, local BMW Center listings, test-drive requests, trade-in estimates, payment tools, and online shopping. BMW Financial Services provides lease and financing offers, financing applications, protection products, and insurance quotes. Owners can access the My BMW app, ConnectedDrive services, remote software upgrades, account and payment management, maintenance information, warranties, recall details, and roadside-related resources.

The brand also offers BMW parts and accessories, electric-vehicle charging information, and driving experiences through programs such as the Performance Driving School and M Track Days.

## Industries

- 🏎 Vehicles
- 🏎 Automotive Industry _(under Vehicles)_
- 💎 Luxury
- 💎 Luxury Cars and Automobiles _(under Luxury)_

## Links

- [facebook](https://facebook.com/BMWUSA)
- [youtube](https://youtube.com/user/BMWUSA)
- [instagram](https://instagram.com/bmwusa)
- [twitter](https://twitter.com/BMWUSA)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id7vuHnJDh/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791418932070)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Denim | #1c69d4 | accent |
| Black | #000000 | dark |
| Ziggurat | #b7d3de | light |

## Fonts

- Abril Display — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id7vuHnJDh/w/1500/h/500/iduqRNF_aV.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791418931783)

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_Source: <https://brandfetch.com/bmw.bs>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._