# BMW Group

- **Website:** <https://bmw.ch>
- **Primary alias:** `bmw.ch`

## Description

Welcome to the official BMW CH website, where innovation meets luxury in the automotive industry. BMW is renowned for its premium vehicle models, offering a diverse lineup that includes the latest electric and plug-in hybrid cars. Experience the thrill of driving with cutting-edge technology and exceptional performance in models like the BMW iX3 and the new electric offerings. 

In addition to high-quality vehicles, BMW provides an extensive range of services including financing options through BMW Financial Services, online vehicle customization, and a comprehensive maintenance program designed to enhance customer satisfaction. 

The brand also promotes sustainability through its electric mobility solutions and encourages customers to explore the benefits of electric driving, such as cost savings and environmental impact reduction. With features like BMW ConnectedDrive and a lifestyle store providing exclusive accessories, BMW continuously aims to elevate the driving experience. Whether you're looking for a new car or exploring pre-owned options, BMW is committed to delivering joy and satisfaction behind the wheel.

## Industries

- 🏎 Vehicles
- 🏎 Automotive Industry _(under Vehicles)_
- 💎 Luxury
- 💎 Luxury Cars and Automobiles _(under Luxury)_

## Links

- [facebook](https://facebook.com/BMW.Schweiz)
- [instagram](https://instagram.com/bmwswitzerland)
- [youtube](https://youtube.com/user/BMWSwitzerland)
- [linkedin](https://linkedin.com/company/bmw-group)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idbPLQC0_8/w/1052/h/1052/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1787141162359)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Denim | #1c69d4 | accent |
| Mine Shaft | #262626 | dark |
| White | #ffffff | light |

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idbPLQC0_8/w/400/h/67/idLAqMGUjE.jpeg?c=1bxid64Mup7aczewSAYMX&t=1787141162427)

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_Source: <https://brandfetch.com/bmw.ch>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._