# Body Aware Underwear

- **Website:** <https://bodyaware.myshopify.com>
- **Primary alias:** `bodyaware.myshopify.com`

## Description

Body Aware, established in 1985 by co-founders David and Kristina, is a pioneering brand in men's underwear and sportswear. Born out of a serendipitous game of squash in Guangzhou, the duo recognized a gap in the market—men’s underwear did not have to be unattractive. This insight led them to create stylish and functional alternatives, including luxurious silk thermal wear. 

Initially launched as Shamian Silks, the brand evolved to offer a diverse range of high-quality products, including innovative collections like the Luxe Satin, Everyday Ribbed, and the Erotic Collection. Body Aware features an array of products including briefs, thongs, G-strings, boxers, bodysuits, and swimwear. The brand is dedicated to combining comfort with contemporary style, allowing men to express their individuality with confidence. With a strong commitment to customer satisfaction, Body Aware also offers free shipping on UK orders over £75. Discover comfort and elegance with Body Aware's thoughtfully designed garments.

## Industries

- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🏝 Lifestyle
- 🛍 E-commerce and Shopping
- 📊 Business and Consumer Services
- 📊 Textiles _(under Business and Consumer Services)_

## Links

- [youtube](https://youtube.com/channel/UCI9zdnwXtLbcokIw3l_majw)
- [twitter](https://twitter.com/bodyaware)
- [instagram](https://instagram.com/bodyawareunderwear)
- [facebook](https://facebook.com/bodyawareunderwear)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idzMPA2ZlK/w/130/h/66/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1731257264035)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idzMPA2ZlK/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1731257264390)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Viking | #73bfd6 | accent |
| Elephant | #0e293c | dark |
| Madang | #c1f0bc | light |

## Fonts

- var(--font-heading-family) — asset _(custom)_
- var(--font-body-family) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idzMPA2ZlK/w/1500/h/500/idkbBhIcbs.jpeg?c=1bxid64Mup7aczewSAYMX&t=1731257264225)

---

_Source: <https://brandfetch.com/bodyaware.myshopify.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._