# Body Aware Underwear

- **Website:** <https://bodyawareusa.myshopify.com>
- **Primary alias:** `bodyawareusa.myshopify.com`

## Description

Body Aware, founded in 1985 by David and Kristina after an unexpected encounter in a squash game, has transformed men's underwear into a vibrant realm of style and comfort. Located in Guangzhou, China, the brand revolutionized the conventional perception of men's undergarments, moving away from drab designs to bold, innovative options. Their diverse collections include Everyday Ribbed, Luxe Satin, and Erotic selections, featuring products such as briefs, thongs, G-strings, boxers, and sportswear. 

With a focus on quality and aesthetics, Body Aware aims to make men feel confident and fashionable. They offer a range of sizes and styles designed to cater to different preferences, ensuring there is something for everyone. In addition to underwear, the brand provides swimwear, bodysuits, and casual tops, making it a comprehensive choice for men’s apparel. With free shipping on orders over $75 within the contiguous U.S., Body Aware is committed to delivering both style and convenience to its customers.

## Industries

- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🏝 Lifestyle
- 🛍 E-commerce and Shopping
- 📊 Textiles _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [youtube](https://youtube.com/channel/UCI9zdnwXtLbcokIw3l_majw)
- [twitter](https://twitter.com/bodyaware)
- [instagram](https://instagram.com/bodyawareunderwear)
- [facebook](https://facebook.com/bodyawareunderwear)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idmxaQ2OBK/w/130/h/66/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1730827204956)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idmxaQ2OBK/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1730827205444)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Silver Tree | #69c0a0 | accent |
| Elephant | #0e283c | dark |
| Padua | #aee6cb | light |

## Fonts

- var(--font-heading-family) — asset _(custom)_
- var(--font-body-family) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idmxaQ2OBK/w/1500/h/500/id0svhlE1F.jpeg?c=1bxid64Mup7aczewSAYMX&t=1730827205341)

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_Source: <https://brandfetch.com/bodyawareusa.myshopify.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._