# Body Formula

- **Website:** <https://bodyformula.asia>
- **Primary alias:** `bodyformula.asia`

## Description

Founded in 2004 as a specialist men’s underwear boutique, Body Formula has grown into an online destination for men seeking fashion-forward styles and distinctive essentials. The brand says it carefully selects clothing and accessories to support a range of men’s lifestyles, with a focus on versatile looks from innerwear to outerwear. Its core collections include briefs, trunks, boxers, bikinis, jockstraps, thongs and other underwear styles, alongside swim briefs, trunks, thongs and shorts. Shoppers can also find tank tops, T-shirts, shorts, hoodies, jackets and trousers, as well as socks, bags, towels, harnesses and other accessories. Body Formula highlights its own Body Formula and BodyFormulaXtreme labels, and presents eXPONENT as a featured brand. Its online store also carries products from a broad selection of other labels, including UNDER+, ADDICTED, ES Collection, Andrew Christian, JOR and Modus Vivendi. Customers can browse new arrivals, preorder items, multipacks and clearance selections, with promotions and reward programmes offered through the store. Body Formula serves shoppers across markets with multiple language and currency options.

## Industries

- 🛍 E-commerce and Shopping
- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_

## Links

- [twitter](https://twitter.com/BodyFormulaAsia)
- [facebook](https://facebook.com/bodyformula)
- [youtube](https://youtube.com/channel/UCZZ4nK3qoQzqvUnaxxZS5Vg)
- [instagram](https://instagram.com/body_formula)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id-ZXg3pqU/w/144/h/144/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790495100701)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id-ZXg3pqU/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790495100914)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Lochmara | #008ccf | accent |
| Congress Blue | #004583 | dark |
| Wafer | #dabebe | light |

## Fonts

- Calibri — asset _(custom)_
- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id-ZXg3pqU/w/1500/h/500/idjeZrXe1Q.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790495099827)

---

_Source: <https://brandfetch.com/bodyformula.asia>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._