# Luis Palencia

- **Website:** <https://boldandheavy.com>
- **Primary alias:** `boldandheavy.com`

## Description

Luis Palencia is a Venezuelan Art Director and Designer based in Brooklyn, NY, who brings a blend of creativity and passion to the world of design. With a background rooted in practical optimism, Luis has evolved from a young dreamer in Maracaibo to an influential figure in the creative industry. His journey began with freelance work, designing promotional materials for musicians and gradually catching the attention of notable design studios.

Luis specializes in a variety of creative services including branding, graphic design, and art direction. He balances this professional expertise with personal projects that showcase his artistic vision, such as cultural magazines and a clothing line known as Bold&Heavy. As a mid-century design enthusiast and a wine lover, he ensures that his work reflects a unique aesthetic. Sharing his life with two dogs, Luis continues to innovate and inspire, guiding clients toward exceptional design solutions that resonate with their brand's identity while maintaining a playful spirit towards life and creativity.

## Industries

- 🖥 Computers Electronics and Technology
- 🖥 Graphics Multimedia and Web Design _(under Computers Electronics and Technology)_
- 📊 Business and Consumer Services
- 📊 Marketing and Advertising _(under Business and Consumer Services)_
- 🏭 Architecture _(under Heavy Industry and Engineering)_

## Links

- [youtube](https://youtube.com/c/DeliandGraphics)
- [twitter](https://twitter.com/threz_)
- [instagram](https://instagram.com/threz_)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idixvfQv2F/w/2813/h/331/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1749337478371)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idixvfQv2F/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1749337478595)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Red Damask | #da753e | accent |
| Cod Gray | #111111 | dark |
| Westar | #e2e1db | light |

## Fonts

- var(--font-stack-headings) — asset _(custom)_
- var(--font-stack-body) — asset _(custom)_

## Imagery

- banner _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idixvfQv2F/w/1500/h/500/idUZGFQD7Z.png?c=1bxid64Mup7aczewSAYMX&t=1749337478106)

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_Source: <https://brandfetch.com/boldandheavy.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._