# Boohee

- **Website:** <https://boohee.com>
- **Primary alias:** `boohee.com`
- **Founded:** 2008
- **Employees:** 51+
- **Location:** Shanghai Shanghai, China
- **Company kind:** PRIVATELY HELD

## Description

Boohee is a brand that helps users make smarter choices in their journey towards a healthy lifestyle, providing a leading platform for easy and enjoyable health living. With a mission to make people healthier, Boohee offers personalized intelligent nutrition prescriptions and comprehensive health solutions to its 80 million users. They specialize in high-quality food products and professional personalized nutrition management services for young families, aiming to alleviate anxiety and embrace a healthier life. Since its establishment in 2007, Boohee has achieved significant milestones, including being a pioneer in the online health and weight loss industry. They have introduced innovative products like the Boohee Smart Body Fat Scale, enabling seamless integration of software and hardware. Additionally, Boohee has gained recognition for its user-friendly applications, such as Boohee Health and Starry Sea, which have been featured on the App Store's popular health and fitness charts. Boohee continues to expand its offerings, launching the Easy Fun snack series and the Easy Ace health solution for young people. With over 80 million registered users and a commitment to promoting healthy consumption, Boohee has positioned itself as a trusted platform for health-conscious individuals and families.

## Industries

- ⛑ Nutrition Diets and Fitness _(under Health)_
- ⛑ Health

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idRfCIuGRr/w/144/h/44/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1765301471423)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Mine Shaft | #282828 | dark |
| Magic Mint | #aaf1c5 | light |
| Jade | #02bb5d | accent |

## Fonts

- base_font — asset _(custom)_

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_Source: <https://brandfetch.com/boohee.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._