# Boricua

- **Website:** <https://boricua.com>
- **Primary alias:** `boricua.com`
- **Founded:** 1996
- **Employees:** 2+
- **Location:** Miami, Florida, United States
- **Company kind:** PRIVATELY HELD

## Description

Boricua.com is a renowned brand that celebrates and promotes the rich culture and heritage of Puerto Rico. With a history dating back to 1996, this small yet passionate company, led by Elizabeth "Latin Liz" Saldaña Kobel and her husband John Kobel, has become a go-to platform for Puerto Ricans worldwide. The word "Boricua" originates from the Taino Indian term "Boriken," which means Puerto Rico, and embodies the strong emotional connection Puerto Ricans have with their homeland and culture.

Boricua.com is dedicated to serving the Puerto Rican community by providing a wealth of information, including articles, photos, and recommendations about Puerto Rican cultural organizations, restaurants, hotels, and events. With a strong online presence and a loyal audience, Boricua.com continues to grow and evolve, connecting Puerto Ricans throughout the United States and in the homeland.

Their website attracts over 8,500 unique visitors per month, with a significant portion coming from the United States and Puerto Rico. They also have a thriving social media presence, with a combined total of over 11,000 followers across various platforms.

Boricua.com is more than just a brand; it's a symbol of Puerto Rican pride and unity, bringing together the diaspora and celebrating the vibrancy of Puerto Rican culture.

## Industries

- ✈️ Transportation and Excursions _(under Travel and Tourism)_
- ✈️ Travel and Tourism

## Links

- [twitter](https://twitter.com/@boricuacom)
- [instagram](https://instagram.com/boricuacom01)
- [linkedin](https://linkedin.com/company/boricua-com)
- [facebook](https://facebook.com/Boricuacom)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id1GIqcJWi/w/290/h/117/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1782806700738)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id1GIqcJWi/w/200/h/200/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1782806700843)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Milano Red | #b90e0e | accent |
| San Marino | #4267b2 | dark |
| Anzac | #dda34b | light |

## Fonts

- Roboto — asset _(google)_
- Open Sans — asset _(google)_

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_Source: <https://brandfetch.com/boricua.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._