# BornPrimitive

- **Website:** <https://bornprimitive.eu>
- **Primary alias:** `bornprimitive.eu`

## Description

Born Primitive is more than just an apparel brand; it embodies a community that celebrates an active and driven lifestyle. Founded by Navy SEAL veterans, Bear Handlon and Mallory Riley, the company has transformed from a small garage operation into a global lifestyle brand renowned for high-performance fitness wear. Born Primitive offers an extensive range of products, including tops, bottoms, and accessories designed for athletes of all sizes and skill levels. Their apparel is crafted to perform exceptionally under physical stress, combining quality, comfort, and functionality.

The brand’s ethos emphasizes hard work, dedication, and sacrifice—values inspired by military service. Born Primitive is also committed to giving back, supporting causes that benefit military personnel and first responders. With a focus on teamwork and community spirit, Born Primitive invites everyone to discover their inner savage through its diverse collections, aiming to provide confidence and inspiration with every piece. Experience the brand that champions those who push their limits and seek excellence in all their endeavors.

## Industries

- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🛍 E-commerce and Shopping
- 📊 Business and Consumer Services
- 📊 Textiles _(under Business and Consumer Services)_

## Links

- [youtube](https://youtube.com/c/BornPrimitiveApparel)
- [twitter](https://twitter.com/bornprimitive)
- [instagram](https://instagram.com/bornprimitive)
- [facebook](https://facebook.com/BornPrimitive)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idwgE_9eio/w/3113/h/462/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1778343083439)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idwgE_9eio/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1778343083534)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Picton Blue | #45a6dd | accent |
| Ebony | #020104 | dark |
| Froly | #f57e80 | light |

## Fonts

- var(--font-heading-family) — asset _(custom)_
- var(--font-body-family) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idwgE_9eio/w/1500/h/500/idbFBe8Rjg.jpeg?c=1bxid64Mup7aczewSAYMX&t=1778343083729)

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_Source: <https://brandfetch.com/bornprimitive.eu>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._